Status: checked against official sources; automated independent review
GUIDE
How to tell Accor hotel brands apart
Accor is the hotel group behind 45+ brands, which it groups into five families — Luxury, Lifestyle by Ennismore, Premium, Midscale and Economy — with booking and loyalty run under ALL Accor. [6] Accor's brand directory describes the group's brands as welcoming guests in more than 100 countries, in over 5,100 hotels. [1]
Facts checked: 18 October 2026
Key takeaways
- Accor labels its own hotels in five families: Luxury, Premium, Midscale, Economy and Lifestyle by Ennismore. [1] [6]
- Accor's corporate site counts 45+ brands and 5,800 hotels [6], while its consumer brand directory counts over 5,100 hotels in more than 100 countries [1].
- Partner brands appear as a separate category in Accor's brand filter, alongside the group's own families. [1]
- ALL Accor is the banner Accor uses for booking and loyalty [6], with programme pages for benefits and status, and for earning and redeeming points [1].
What are Accor's hotel brand families?
Accor sorts its portfolio into segment labels rather than a single list. The corporate brand page runs from Luxury through Premium, Midscale and Economy, and places the lifestyle names in their own group. [6] The consumer brand directory uses the same ladder as a filter, written as Luxury, Lifestyle by Ennismore, Premium, Midscale and Economy, and adds a Partner Brands option. [1]
The lifestyle group appears as “Lifestyle by Ennismore” in the brand filter [1] and as “Lifestyle — Ennismore” on the corporate brand page [6]; both refer to the same collection of hotels.
Which brands sit in each Accor family?
| Family | Brands listed by Accor |
|---|---|
| Luxury | Orient Express, Raffles, Fairmont, Emblems Collection, Sofitel, MGallery Collection, Faena, Banyan Tree [6] |
| Lifestyle — Ennismore | 21c Museum Hotel, 25hours Hotels, Delano, Hyde, Mama Shelter, Mondrian, Morgans Originals, Our Habitas, Rixos, SLS, SO/, The Hoxton [6] |
| Premium | Swissôtel, Pullman, Mövenpick, Grand Mercure, Mantis, Art Series, Angsana, Peppers, The Sebel [6] |
| Midscale | Handwritten Collection, Novotel, Mercure, TRIBE, Mantra, Adagio [6] |
| Economy | ibis Styles, ibis, JO&JOE, ibis budget, greet, Breakfree, hotelF1 [6] |
Brand names are the easiest way to read the ladder: Orient Express and Raffles sit in Luxury, Novotel and Mercure in Midscale, and ibis and hotelF1 in Economy. [6] Where a brand is not on the list you expect, check the family heading rather than the brand name, because Accor's groupings are its own. [1]
How many hotels and brands does Accor have?
Accor's corporate site presents the portfolio as “45+ Brands. 5,800 Hotels.” [6] The consumer brand directory, which lists the same families, says the group's brands welcome guests in over 100 countries and in over 5,100 hotels. [1] Both figures were checked on 18 October 2026 and each is Accor's own count on its own page. [1] [6]
Alongside the four tier labels and the Ennismore lifestyle group, the directory also offers a Partner Brands filter, so a traveller browsing Accor's site can separate the group's own families from partner hotels. [1]
Where does ALL Accor sit across the brands?
ALL Accor is the booking and loyalty banner in Accor's corporate navigation, listed as “ALL Accor Booking & Loyalty” next to the brand portfolio. [6] On the consumer site, the loyalty menu leads to pages on discovering the programme, benefits and status, and earning and redeeming points. [1] If you are learning the vocabulary first, the encyclopedia glossary covers the general terms used for hotel and airline schemes.
The same menu lists two subscriptions with brand-specific scope. ALL Accor+ Voyager is presented as 15% off all year round on stays in “+30 brands”, and ALL Accor+ ibis as a 15% discount all year round in ibis brands. [1] Those discounts therefore run across parts of the portfolio rather than every brand listed on the corporate page. [1] [6]
Exceptions and limits
- Lifestyle is not a rung on the ladder. Lifestyle by Ennismore is filtered as its own category next to Luxury, Premium, Midscale and Economy, so an Ennismore hotel is not automatically a luxury or premium property by Accor's own labelling. [1] [6]
- Partner brands are separate. The brand filter keeps partner hotels in their own category rather than folding them into Accor's families. [1]
- Subscription discounts are narrower than the portfolio. ALL Accor+ Voyager covers stays in “+30 brands” and ALL Accor+ ibis covers ibis brands, both at 15% off all year round. [1]
- Counts vary between Accor pages. The corporate site counts 45+ brands and 5,800 hotels [6], while the brand directory counts over 5,100 hotels in over 100 countries [1]; treat either figure as approximate, with both checked on 18 October 2026.
- Terms sit outside the brand pages. Accor's site links to separate membership terms and conditions for the loyalty programme, which govern participation rather than brand positioning. [1]
Scope: this guide covers Accor's brand families, the brands Accor lists in each, and the ALL Accor banner over booking and loyalty. It does not cover individual hotel facilities, room prices or stay reviews.
Frequently asked questions
How many hotel brands does Accor have?
Accor describes its portfolio as 45+ brands across 5,800 hotels [6]. Its consumer brand directory lists those brands under five filters — Luxury, Lifestyle by Ennismore, Premium, Midscale and Economy — and adds a Partner Brands category. [1]
Which Accor brands are luxury?
Orient Express, Raffles, Fairmont, Emblems Collection, Sofitel, MGallery Collection, Faena and Banyan Tree are listed under Luxury. [6]
What is Lifestyle by Ennismore?
It is one of the categories in Accor's brand filter [1], grouping 21c Museum Hotel, 25hours Hotels, Delano, Hyde, Mama Shelter, Mondrian, Morgans Originals, Our Habitas, Rixos, SLS, SO/ and The Hoxton [6].
Which Accor brands are economy?
ibis Styles, ibis, JO&JOE, ibis budget, greet, Breakfree and hotelF1 are grouped under Economy. [6]
Do the ALL Accor+ subscriptions cover every Accor brand?
They are described with narrower reach: ALL Accor+ Voyager offers 15% off all year round on stays in “+30 brands”, while ALL Accor+ ibis offers 15% off all year round in ibis brands. [1]
Sources
Sources accessed on 18 October 2026. Other hotel groups, including Marriott Bonvoy, Hilton Honors, World of Hyatt and IHG One Rewards, are not covered here; this guide is limited to Accor's own brand structure and the ALL Accor banner.
- Accor all brands directory, checked 18 October 2026
- Accor Group corporate site: hotel brands and experiences, checked 18 October 2026